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Status quochallenges and opportunities of alternative coffee that is Dietas faciles in México and consumed in Germany. Status quodesafíos y oportunidades para el café alternativo que se produce en México y se consume en Alemania. San Luis Potosí, S. Recibido: febrero, Aprobado: agosto, The results show that the organic, fair trade and combined organic, fair trade production and certification system face too many challenges, such as social organization, administrative regulations, need for working capital, which must be overcome in order to benefit from these growing alternative markets in coffee consuming countries like Germany, where prices are better, social recognition exists, and consumer loyalty is constructed. Key words: conventional coffee, organic, fair trade, commercialization. México was, untilone of the main coffee producing countries in the world; however, a number of factors have led to an overall stagnation in production in the last twenty years. The suspension of the International Coffee Agreement ICA and, thereby, the abolishment of the quota system led to a deregulation of the international coffee market in México similar to those in other coffee producing countries Brown et al. As a result, factors such as volatile coffee prices, low yields and higher production costs, non-existent post-harvest infrastructure, lack of access to basic services and migration, among others, have made it increasingly difficult for coffee growers in México to make a living from coffee and to benefit from the opportunities of an ever-changing demand sector Calo and Wise, As an alternative way of survival, more and more Mexican coffee producers have sought out new opportunities in alternative niche markets, Green coffee trading mexico sa de cv allow them to commercialize their coffee at a reasonable price and thus to keep coffee production and commercialization as a means of subsistence. Among these alternative coffees, often also referred as "sustainable coffees", there are organic and fair trade, but also Rainforest Alliance, Utz Kapeh Certified and 4C, among others 3which allow coffee producers to gain access to new consumer markets and claim to improve not only the quality of their product but also the economic, social and environmental impacts on their communities. These alternative coffees have proliferated in the last twenty years in México, and the share of producers Green coffee trading mexico sa de cv to alternative certification standards has increased as a consequence of the transformation of the Green coffee trading mexico sa de cv sector Pérez Akaki, a.

As a result, factors such as volatile coffee prices, low yields and higher production costs, non-existent post-harvest infrastructure, lack of access to basic services and migration, among others, have made it increasingly difficult for coffee growers in México to make a living from coffee and to benefit from the opportunities of an ever-changing demand sector Calo and Wise, As an alternative way of survival, more and more Mexican coffee producers have sought out new opportunities in alternative niche markets, which allow them to commercialize their coffee at a reasonable price and thus to keep coffee production and commercialization as a means of subsistence.

Among these alternative coffees, often also referred as "sustainable coffees", there are organic and fair trade, but also Rainforest Alliance, Utz Kapeh Certified and 4C, among others 3which Green coffee trading mexico sa de cv coffee producers to gain access to new consumer markets and claim to improve not only the quality of their product but also the economic, social and environmental impacts on their communities.

Adelgazar 10 kilos alternative coffees have proliferated in the last twenty years in México, and the share of producers adhering to alternative certification standards has increased as Green coffee trading mexico sa de cv consequence of the transformation of the coffee sector Pérez Akaki, a.

México is one of the major alternative coffee suppliers Pierrot and Giovannuci,and Germany, is the main coffee consuming country in Europe. While in important consuming countries like Germany, with mature coffee markets, the conventional coffee market is not thriving, certified coffees such as organic and fair trade are emerging from simply a niche market, and they are receiving a premium in price Pierrot and Giovannuci, Because of this premium, the price for organic and fair trade certified coffee in Germany is much higher than for conventional coffee.

This Green coffee trading mexico sa de cv justified since a higher purchase price is paid to producers of alternative coffees. Moreover, consumers' concerns about health, social justice and environmental issues have driven a growing market for organically produced and fairly traded products. Since Germany represents one of the most relevant import countries for Green coffee trading mexico sa de cv alternative coffee, it is important to study the overall market context and more precisely the alternative organic and fair trade coffee segment in these two countries, in order to identify key trends, potentials and limitations in alternative production in México, consumption in Germany, and trade between the two countries.

The aim of this study was to analyze the current markets for conventional coffee versus alternative coffee that is produced in México and consumed in Germany. The paper is structured as follows: Section 2 presents the methodology used to come to these results. Section 3 analyses the status quo of the coffee market in Germany, while Section 4 elaborates on the current situation of conventional and alternative coffee production and commercialization in México.

Section 5 discusses the challenges and opportunities in alternative coffee production, consumption and trade found in Green coffee trading mexico sa de cv study; and Section 6 presents the conclusions. The data collection method was based on semi-structured interviews used to identify the characteristics of coffee markets, to understand the ways that coffee chains are regulated along its nodes, and to recognize the main obstacles to trade by the different participants in the chain.

For that purpose, a semi-structured interview guide was prepared to be used with different actors producers, certifiers, inspectors, etc. The interviews were performed with coffee Adelgazar 20 kilos from two different coffee producing areas in México: Pluma Hidalgo in the southwestern state of Oaxaca, and Green coffee trading mexico sa de cv in the central state of San Luis Potosí, in the Huasteca region.

The information gathered locally served as snapshots of the current situation of conventional and alternative coffee producers in México.

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Almost all interviews were conducted face to face with the interviewees, except for two of the interviews performed in México which were conducted via Skype internet call. In Germany, little Green coffee trading mexico sa de cv valuable information was gathered by mail Barbacoa recetas para adelgazar with one coffee consultant previously managing director of a coffee roasting companyabout key issues regarding organic-fair trade certified coffee trade between México and Germany.

Finally, a triangulation of information sources was used, based on primary data collection from the interviews and secondary data collection. This reflects the presence of a large domestic roasting coffee industry in Green coffee trading mexico sa de cv, which not only roasts coffee for Green coffee trading mexico sa de cv own domestic needs but also in order to re-export to other countries CBI, The most important suppliers of conventional coffee for Germany were Brazil and Vietnam, whose imports accounted for about While Colombia has dropped from the third place in to the eleventh place inimported volumes from other countries like Peru third placeHonduras, Ethiopia, Indonesia, India, Uganda, El Salvador and Papua New Guinea listed in order of importance increased their exports to Germany by ITC, b.

All big coffee players have their headquarters, or at least their affiliates, in Germany, most of which are located at the port of Hamburg, Europe's main entry point for coffee. The main players in the German coffee market are Kraft Foods importer and roasterMelitta roasterTchibo importer and roasterAldi discounterand Dalmayr roaster. Due to the continuing consolidation of coffee companies, there is an oligopolistic buying power of mainstream roasters and retailers TCC, Conversely to the concentrated roasting industry, there is a more competitive environment Green coffee trading mexico sa de cv wholesale traders and retailers.

As seen in Figure 1overall green coffee consumption in Germany amounted to about tons inremaining unchanged during the last couple of years; the per capita coffee consumption of an average of 6.

With regard to alternative coffee, particularly certified organic-fair trade coffee, it has seen a substantial growth since the introduction of the organic in and fair trade in certification marks BLE, ; Fairtrade Deutschland, a.

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Infair trade certified coffee imports amounted to 7, tons, of which about two-thirds are double-certified organic Fairtrade Deutschland, b.

Overall organic coffee amounted to about tons among which there may be also double certified organic-fair trade coffeewith slight decrease from tons in Both organic and fair trade coffees are on a constant increase since more and more coffee consumers demand that coffee companies participate in certified production TCC, For instance, the average retail price of roasted coffee in Germany was about 3.

About g of organically certified Fairtrade coffee costs Green coffee trading mexico sa de cv 6 and 9 Euro.

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The end consumer price for g of the organic-fair trade certified coffee ground is 7. As is shown in Table 1producer groups of alternative coffee receive three times more for their certified organic-fair trade coffee than conventional producers do; they receive about three times as much as conventional producers get for g of roasted coffee green coffee equivalents.

However, in order to compare whether alternative producers are generally better off than conventional producers, it is necessary to also compare the cost structure of both: in the case of organic and fair trade certified coffee, producers have to bear additional certification and maintenance costs, demanding a quite long Green coffee trading mexico sa de cv for producers to recover their Green coffee trading mexico sa de cv of conversion Green coffee trading mexico sa de cv organic production Calo and Wise, About 1.

Also, the price composition between conventional and certified organic-fair trade coffee is important in this comparison. This represents almost three times the share that producers of conventional coffee get, and in the case of alternative coffee, a slightly higher share of what alternative coffee producers get for their green coffee in México. Hence, although consumers pay almost twice as much for alternative coffee and producers benefit from the premium they get for certified organic-fair trade coffee in comparison to conventional coffee, a large share of the end consumer price is still retained in the consuming country Germany Deutscher Kaffeeverband cited in Die Zeit; GEPA, Es la esencia de nuestra actividad.

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Green coffee trading mexico sa de cv

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GIZ supports the EU in a variety of ways, from expert Green coffee trading mexico sa de cv to practical project implementation. GIZ operates on behalf of not only the German Government, but also international organisations and other countries. Governments and institutions around the world commission GIZ to implement their national programmes for driving forward sustainable development.

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GIZ offers personal career development, a work-life balance, and an exceptional package of social benefits. GIZ reports regularly on job opportunities within the company for new recruits and existing Green coffee trading mexico sa de cv members. GIZ is always on the lookout for experienced and committed individuals for its work around the globe.

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Project Data Mexico. Germany and Mexico are engaged in intensive cooperation to develop and implement climate change mitigation and adaptation policies. Mexico is setting international benchmarks with its Nationally Appropriate Mitigation Actions NAMAs in key sectors, such as social housing, small and medium enterprises SMEs and road freight transport. Cooperación Triangular México-Alemania. Project evaluations from Mexico. GIZ-Magazin akzente. Energy efficiency in Mexico — saving electricity, Green coffee trading mexico sa de cv profits.

Home Worldwide. Close menu. Green coffee trading mexico sa de cv more. Identity GIZ works to shape a future worth living around the world. Organisation In addition to two registered offices in Germany and two representations in Berlin and Brussels, GIZ operates from around 90 offices worldwide. Organisation To overview page Management Board In addition to the shareholder and the supervisory board, the management board is one of the three statutory organs of a limited liability company under German law GmbH.

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